LibGuides: Marketing: SWOT / PEST analysis

Databases

Marketline Advantage
- For a SWOT analysis search on the name of the company.
- Industry profiles include the Porters Five Forces scorecard.
- Country profiles provide a PESTLE analysis.
BMI Research
Country and industry reports providing analysis and data on economic and political factors, risk, financial markets and business environments. Also includes SWOT analyses.
Passport
Information and data on consumer lifestyles, consumer market sizes, companies and brands, major market profiles, country data, industry reports and market analysis.
ABI/Inform Collection
Trade journals are useful for finding market share, sales figures, pricing information, and company and brand name rankings. SWOT Analysis can be searched as a subject heading along with the industry.
Business Source Premier
Includes MarketLine company profiles and industry reports, plus industry yearbooks and country economic reports and profiles. For country profiles search New Zealand country report in the SO Publication name.

Business Study and Research Skills Hub

The Business Study and Research Skills Hub is where you can access a suite of resources about how to effectively find scholarly sources, your assignment writing, referencing and more.

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