Market share data is often difficult to find because of commercial confidentiality. Databases worth searching include:
Information and data on consumer lifestyles, consumer market sizes, companies and brands, major market profiles, country data, industry reports and market analysis.
Company, country, industry and product intelligence, business strategies, news and opinion.
General trade and product category data for New Zealand from AC Nielsen Scantrack, including retail trade information by broad category and supermarket category trends.
New Zealand magazines and newspapers.
The Business Study and Research Skills Hub is where you can access a suite of resources about how to effectively find scholarly sources, your assignment writing, referencing and more.
If you have questions about library services, you can: