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Marketing: Industry & market research

Use this guide to find information on marketing, market share and market research, SWOT and PEST analysis, industry classification and exporting and importing in databases. Click on the tabs below to learn more.

Market research and industry background

New Zealand

Many of the above databases also cover New Zealand industries.

Business Study and Research Skills Hub

The Business Study and Research Skills Hub is where you can access a suite of resources about how to effectively find scholarly sources, your assignment writing, referencing and more.

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